Have you ever thought about whether elements of your web design work is really harming the conversion rate of a website? Believe it or not, this is totally possible and can lead to many visitors looking somewhere else for your products and services, implying that you see a considerable drop in revenue. Often, this results from an error or more in the design, and it is very easy to fix them up and start seeing a boost in your conversions. So, what exactly are these mistakes?
Placing calls-to-action below the page fold
When visitors view your website design for the first time, they’ll provide it a really fast scan and evaluate whether it deserves their while or not – and all this takes as little as 5 seconds. If your call-to-action is placed below the page fold (which is the name given to the area of the design that visitors can see without having to scroll), it’s likely that they will not even see it. Make sure that you place calls-to-action where they can be seen.
Whilst your promotional banner or headlining images may look cool, they could actually be distracting your visitors from the info that they require or you want them to be checking out. Most reputable web marketing companies like “Think Big Online” recommend optimal web designs in ecommerce structured in such a way that it enhances eye circulation and does not distract visitors from the most essential info on the page. Aim to avoid animated images or large photos that are rather hectic.
Deciding to be cool over being useful
It is an occupational risk of operating in website design that you will want to be imaginative and innovative with your work. You need to beware, nevertheless, that you do not break use standards in the production of your cool designs, as this can cause visitors ending up being puzzled by the purpose of your site. When you develop some excellent new method of doing something, have someone else check it before you choose to utilize it.
There are, obviously, a number of other mistakes typically made throughout the web design process that have a detrimental effect on your conversion rates; the 3 laid out above, nevertheless, tend to be the most typical and the most damaging in terms of income.
Would you like to learn more? Check out reputable web design company sydney online that delve about the matter like the one offered by http://www.thinkbigonline.com/seo-services/! Be wary of using large blocks of text, variations that do not vary enough, and a one-size-fits-all approach when it comes to your next designs to guarantee that your conversions are right up there.